Joya - the world's softest shoe

Joya moves you
The young Swiss shoe developer Karl Mueller Jr., whose father, Karl Mueller Sr., invented the MBT and sold the company in 2006, has created a new revolutionary shoe called Joya, representing a new category of comfort footwear. Joya shoes make walking joyful, fun and effortless, they move you -- both physically and emotionally. 

Experience effortless walking
Joya uses futuristic internationally patented Sole Technology that delivers a sensation while walking that has really never before been encountered. You are given the emotional experience of walking effortlessly on a concrete planet. It's not about sculpting and toning a chiseled physique. It's not about being the "cure-all" shoe for orthopedic pain. It's simply about making walking a joyful and effortless experience.